Values Edge

I'm leading the digital transformation of Values Edge 2.0, a toolkit used by tens of thousands of families worldwide for values-based decision making and intergenerational alignment. The core challenge is translating a successful physical card-based system, developed by renowned experts Dr. Dennis Jaffe and Dr. Cynthia Scott, into an accessible digital platform. This transformation aims to democratize access to their methodology while creating a cohesive ecosystem encompassing their upcoming book launch, existing product line, and new digital offerings. By reimagining their 30-year-old methodology for the digital age, we're working to expand their reach beyond professional facilitators to serve families directly.