Techwish
I led the comprehensive rebrand and website redesign for TechWish, a software services company at a pivotal growth stage. Recognizing that their existing brand and digital presence no longer aligned with their expanding service portfolio and market position, I spearheaded a strategic transformation that repositioned TechWish for their next phase of growth. The project delivered a cohesive brand identity and digital experience that better showcased their expertise, enhanced market perception, and created a foundation for sustainable expansion.
My contribution
Web Design
User research
Project Lead
The team
1 Brand Designer
3 Designers
Brand Transformation
Facing the challenge of an outdated brand identity that limited TechWish's perceived capabilities in the market, I held a comprehensive brand workshop that helped uncover the company's core values, unique differentiators, and aspirational positioning. I guided stakeholders through exercises that uncovered previously unarticulated strengths, then partnered with our brand designer to translate these insights into a visual language that communicated sophistication and technical expertise. The refreshed brand identity helped create immediate differentiation from competitors.
