Northalley
I led the strategic rebrand for Northalley, a global technology solutions provider that had evolved significantly beyond its initial sports industry focus. Recognising that their brand no longer accurately represented their expanded capabilities and global client portfolio, I worked with Studio Fable on the brand evolution. The project successfully repositioned Northalley as a versatile tech leader establishing a new foundation for continued global expansion.
My contribution
Brand Strategy
Web Design
Project Lead
The team
Studio Fable
3 Designers
Brand Repositioning
Confronting the challenge of a brand identity that confined Northalley to their historical sports industry niche, I initiated a partnership with Studio Fable to help redefine Northalley's evolving market position. I guided stakeholders through collaborative workshops that articulated how their technical capabilities had expanded while maintaining core differentiation factors. Working closely with Studio Fable's designers, I helped steer the creation of a sophisticated visual identity that effectively communicated Northalley's global scale and enterprise-level expertise.
Brand-to-Digital
The brand concepts created with Studio Fable needed to become living, breathing digital experiences. I worked alongside a motion designer to infuse the static brand elements with purposeful movement that reflected Northalley's dynamic approach to technology. Together, we made signature animations that made abstract technological concepts tangible and memorable. This excercise helped Northalley feel more sophisticated than competitors. This emotional connection to the brand created a lasting impression that extended far beyond visual recognition.
Custom animations bringing abstract technical concepts to life through purposeful movement.
Services presentation organized for clarity with expandable sections highlighting technical expertise.
Custom animated illustrations showcasing Northalley's specialized solutions across diverse sectors.
