
Kapture
I led the comprehensive brand refresh and digital transformation for Kapture CRM following their successful funding round, creating a strategic foundation for their next growth phase. Recognizing that their expanding product suite and market ambitions required a more sophisticated brand presence, I orchestrated the development of a unified design system that seamlessly bridged their marketing and product experiences. Working closely with stakeholders, I guided the creation of a cohesive visual language that elevated Kapture's market perception while ensuring practical implementation across their web properties and CRM platform. The transformation delivered a premium digital experience that better reflected their funding milestone, strengthened market positioning against enterprise competitors, and established design governance that significantly accelerated both marketing and product development cycles.
My contribution
Brand Strategy
Web Design
Project Lead
The team
3 Designers
1 UX Researcher
