Kapture

January 2024 - April 2024 • Web Design

January 2024 - April 2024 • Web Design

I led the comprehensive brand refresh and digital transformation for Kapture CRM following their successful funding round, creating a strategic foundation for their next growth phase. Recognizing that their expanding product suite and market ambitions required a more sophisticated brand presence, I orchestrated the development of a unified design system that seamlessly bridged their marketing and product experiences. Working closely with stakeholders, I guided the creation of a cohesive visual language that elevated Kapture's market perception while ensuring practical implementation across their web properties and CRM platform. The transformation delivered a premium digital experience that better reflected their funding milestone, strengthened market positioning against enterprise competitors, and established design governance that significantly accelerated both marketing and product development cycles.

My contribution

Brand Strategy

Web Design

Project Lead

The team

3 Designers

1 UX Researcher

Kapture's refreshed visual identity with modernized logo, typography, color palette, and icon system.

Kapture's refreshed visual identity with modernized logo, typography, color palette, and icon system.

Responsive website design.

Responsive website design.

Carefully curated photography style highlighting real-world retail applications and customer experiences.

Carefully curated photography style highlighting real-world retail applications and customer experiences.

Custom vector illustrations simplifying complex CRM functionalities into clear, engaging visual narratives.

Custom vector illustrations simplifying complex CRM functionalities into clear, engaging visual narratives.

You can email me here. I’m pretty active on Twitter, occasionally pop into LinkedIn, and surfing the internet through Are.na.

©2019-2025 SURYA NARREDDI.

You can email me here. I’m pretty active on Twitter, occasionally pop into LinkedIn, and surfing the internet through Are.na.

©2019-2025 SURYA NARREDDI.