Kapture

I led the comprehensive brand refresh and digital transformation for Kapture CRM following their successful funding round, creating a strategic foundation for their next growth phase. Recognizing that their expanding product suite and market ambitions required a more sophisticated brand presence, I orchestrated the development of a unified design system that seamlessly bridged their marketing and product experiences. Working closely with stakeholders, I guided the creation of a cohesive visual language that elevated Kapture's market perception while ensuring practical implementation across their web properties and CRM platform. The transformation delivered a premium digital experience that better reflected their funding milestone, strengthened market positioning against enterprise competitors, and established design governance that significantly accelerated both marketing and product development cycles.