Blockchain Chicken Cutlet

November 2024 - December 2024 • Graduate School Project

November 2024 - December 2024 • Graduate School Project

I conceptualized and developed an interactive digital experience that examines a chicken patty through the lens of the complex food systems we're entangled in. The project addresses the disconnect between consumers and the intricate networks behind their food by revealing the multiple identities of a single food item - from financial instrument to environmental impact metric. Through interface design and custom-built tools, I created a platform that makes these complex relationships accessible and engaging, helping users understand how their food simultaneously exists across biological, economic, cultural, and technological domains. Prototype

My contribution

Design

Research

Development

Research & Conceptual Framework

The challenge was translating complex food system relationships into an engaging digital experience. Through personal experience and research, I identified how food exists within multiple simultaneous systems - from supply chains to cultural contexts. I developed a framework focusing on a single item to reveal these layered identities, making abstract concepts tangible through interactive design.

initial site map produced by Claude.

initial site map produced by Claude.

Mapping the user flow in the app.

Mapping the user flow in the app.

Interface Design

Moving from concept to implementation required balancing technical sophistication with accessibility. I pivoted from an initial minimal design to a terminal-inspired interface that better reflected the project's goal of revealing hidden systems. This shift resulted in a more engaging and conceptually aligned user experience.

Collected UI references for this project.

Collected UI references for this project.

First draft of the interface design.

First draft of the interface design.

Discovered this network visualization aesthetic that inspired the terminal-based interface direction.

Discovered this network visualization aesthetic that inspired the terminal-based interface direction.

Custom Tool Development

To achieve the desired aesthetic consistency, I built a custom dithering application that streamlined image processing workflows. This tool implemented three distinct algorithms and enabled rapid iteration of visual elements while maintaining quality control across all project graphics.

Built a custom dithering application with adjustable parameters to maintain visual consistency across all project graphics.

Built a custom dithering application with adjustable parameters to maintain visual consistency across all project graphics.

Exhibition Integration

The final challenge was creating a bridge between physical and digital realms. I designed an exhibition piece combining a resin-encased chicken patty with a QR code-activated digital interface. This solution allows viewers to physically encounter the object while digitally exploring its multiple identities across seven distinct stages.

A a mobile interface that guides viewers through seven distinct dimensions of a chicken patty's existence from commodity to environmental impact.

A a mobile interface that guides viewers through seven distinct dimensions of a chicken patty's existence from commodity to environmental impact.

You can email me here. I’m pretty active on Twitter, occasionally pop into LinkedIn, and surfing the internet through Are.na.

©2019-2025 SURYA NARREDDI.

You can email me here. I’m pretty active on Twitter, occasionally pop into LinkedIn, and surfing the internet through Are.na.

©2019-2025 SURYA NARREDDI.